Many sources predict the size of the digital universe will, at a minimum, double every two years, a 50-fold growth from 2010 to 2020. Concerns about data are escalating in the Internet of Things (IoT) age as growth exceeds the capacity of traditional computing. The Economist stated that data are to this century what oil was to the last one: a driver of growth and change. It enables economic power and value but only if its clean. Corrupt, poor quality data costs US businesses $600 billion annually. Our DBAs are well versed in managing structured and unstructured data, big or small, to minimize storage costs and maximize value.